Tag Archives: Great Telco Debate

What did the Great Telco Debate learn from MWC?

The Great Telco Debate may not be on the scale of MWC, but it is a year long process of analysing the telecoms industry from every possible angle to shape the programme for the event. MWC was a great opportunity to reconsider the topics from 2016 and draw from market developments. Using last year’s debate titles, here are my take-aways from the Barcelona jamboree.

  • Telco’s role in the digital economy: The jury is still out on the extent to which telcos can exploit digital. There are plenty of autonomous car examples but little new revenue upside for telcos – emphasising the need for ‘ruthless’ simplification of the business (Cisco)
  • Customer experience: Telefonica’s 4th platform does look like a refreshingly new approach to acknowledging peoples’ data and giving something back to the customers as well as improving overall service levels
  • Softwarisation of the telco: This is probably the most important aspect of this wave of industry transformation and there was plenty of evidence from open source virtualisation and edge computingto cloud the picture (Amdocs, HPE, Huawei)
  • IOT: The industry is finally realising that massive connectivity revenues are not likely from IOT, but the real demand will come from supporting different industry ecosystems via platforms and overall integration (Ericsson, Cisco)
  • 5G: It was fascinating that most 5G initiated discussions dropped back to a more robust 4G delivery to support video as well as overall data needs (Ericsson, T-Mobile US ,Telstra)

There is no doubt that telcos are acknowledging the reality of innovation coming from ‘Interpreneurs’ and suppliers, as well as from apps developers driving the telco to be more open and accepting of ideas ‘not made here’ (Orange).

Ironically, given the endless pursuit of innovation, the re-launch of the classic Nokia 3310 drew a lot of attention. Harking back to simplicity, fewer messaging options (no apps) and longer battery life, certainly grabbed peoples’ attention. However, I wonder if those writing about the old classic were more represented by the older generation rather than the younger, smart-phone raised app enthusiasts!

In terms of discussion topics for the Great Telco Debate 2017, doubtless other themes will rise to the surface. Security is one obvious elephant in the room, as is the role of telco in industries such as automotive and healthcare. Also, Artificial Intelligence will worm its way into every aspect of the market and promises many changes in performance, behaviour and outcomes.

Whether you are from the telco, supplier or analyst side or indeed any other interested party, please get in touch if you have ideas you think should be incorporated into the Great Telco Debate on 30th November 2017. I look forward to seeing you there.

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Telcos and the big data-driven opportunity

The big data opportunity for telcos is not a new phenomenon. Vast amounts of data have been generated both internally and externally over generations of fixed and mobile services for consumer, business and partners alike. Over The Top (OTT) players have come into the market and built business models on the amalgamated analysis of data being generated at the customer end from their search, social media and apps store-based activities.

Telcos have missed an opportunity: they had some of the pieces of data in place to address some of these issues, but perhaps neither the telcos nor the market were ready for it. The emphasis for telcos was on internal measures and network-centric KPIs. The focus now has to switch to look at all their data generation points. They need to build a unified view of all activity to improve both the performance of the network as it comes under more and more pressure. But, most importantly, they need to underpin the new business models emerging which include OTT-based services as well as telco-centric ones. This is an inversing of the telco approach: Putting the customer and partners first, and using that insight to help shape the network to ensure all information flows satisfy all parties. That is not to say that the network is not critical. It is, but the emphasis should be on what the network is enabling rather than on the technology of the network itself.

Telcos must step back; gather network-centric, service-centric and customer-centric data into a suitable architecture. This will allow for the interrogation, validation, and extraction of value from the data for all stakeholders. ICT assets exist outside of the telcos themselves to allow this to happen, leveraging both the compute and storage capabilities of the cloud, as well as the algorithms and the data scientists who can work their magic with structured and unstructured data.

Data sources will include the core and edge of the network, the disparate customer, applications and content being consumed as well as the proliferation of social media and comment flowing around the use of broadband, applications and content in both personal and business lives.

The advent of the Internet of Things (IoT) adds another layer of complexity to the data puzzle, but it also allows the telcos to bring their sovereign national assets to bear in building the support mechanisms essential to help drive digital business transformation.

The need has also shifted from a retrospective requirement looking at old data records to a real-time need for insight into customers’ behaviour and the opportunity to adapt service offerings to suit every occasion. In this way, the leveraging of data becomes an essential component of the telco’s contribution to the ecosystem. Sharing some of the data with partners will doubtless become part of emerging offerings. As connectivity approaches ubiquity, it is the insight and knowledge of what is being done by people, households, businesses and ‘Things’ that becomes the fuel feeding the economic engine. As noted above, telcos missed the initial opportunity around data analytics. Let’s encourage all parties to work together to make sure that they don’t miss this next even more exciting wave.

Talend asked Lewis Insight to take a look at the telco and the data opportunity. The resultant independent paper can be found here.

The telco big data opportunity is one of the debate topics we will introduce to the Great Telco Debate in London on November 15th 2016. To find out more, see last year’s highlights and register visit www.telcodebate.com

 

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The growing influence of independent analysts

Having worked with many of the leading analyst firms over the last 3 decades, it has been fascinating to work as an independent over recent years. More and more independents seem to be springing up either from an analyst or vendor background. Most vendors and service providers are happy to invite ‘us’ alongside the well-represented analyst firms to their product and strategy events as well as to major industry conferences such as MWC and CES. Not surprisingly, given our industry experience and lack of corporate constraint, we are generally more outspoken than many of the representatives of the establishment.

Industry events provide opportunities for analyst colleagues from all sizes of organisation to meet. and share thoughts. Out of some such discussions came the project I have been running with Amdocs Network Solutions Division, where different independent analysts collaborate to produce high-level papers each covering a key topic within the sector. The client gets the benefit of working through a single point of contact, whilst the independent analysts get a streamlined route into a client and the broader market to present their thoughts and opinions. And, through this collaborative approach, our combined knowledge and experience (amounting to over a hundred analyst years), the quality is excellent. Luckily, the technology at our disposal also allows us to build flexible teams to address issues despite our very different backgrounds and locations.

Initial papers have been:

What’s the CTO’s role in the digital boardroom – Marc Dowd and Chris Lewis

App-aware networks vs. network-savvy apps – Dean Bubley and Chris Lewis

The evolving supply chain and its implications for the CTO – Tony Poulos and Chris Lewis

Why 5G won’t be enough – Caroline Gabriel and Chris Lewis

Future papers already in the pipeline include Telcos and the SME, and the impact of the OTTs on telco business and network models.

People are sceptical about the independence of analysts. Some firms, and indeed individuals, have been that ‘gun available for hire’ to promote particular companies or technologies. Obviously, someone has to pay the bills. In this project, the topics are agreed upfront but editorial control remains with the analysts. Since Amdocs Network Solutions Division is using the papers and accompanying videos to help raise their awareness at a high level with the world’s CSPs, there is no product pitch, no axe to grind – just an opportunity to provide high-level content to potential customers to make them think about the future of the telco and its role. So the client benefits from the papers and their thought-leadership, whilst analysts get a platform to demonstrate how they are able to compete in a market dominated by a few major players and a very long tail of small companies.

Whether you are an independent analyst with experience of the telco sector, or a company working in the telecoms industry, there might be an opportunity for us to work together. Take a look at the papers and think about topics that you think could be addressed in a similar way.

Add to this the Great Telco Debate www.telcodebate.com (London on November 15th 2016) as a platform for the independents and more open, wide-ranging discussion around the future of the telecoms industry. Attendees love the format and honesty of debate. In 2015 we used analysts as a panel to sum up the different debates and interrogate their joint wisdom on the future of the industry! Nowhere else do attendees get the contrary perspectives on offer from such a wide variety of industry stakeholders.

Long live the independents!

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Are telcos losing pole position as digital disruption impacts demand and supply?

A client recently asked me to present on the top 5 disruption themes in the industry. A pretty broad brief given that I have covered almost every aspect of the industry over the years of being an analyst. So, I had to find a framework within which to identify the disruptions. The following evolved:

  1. Demand is taking over from supply in shaping the telecoms market so the start point has to be the demand side.
  • The individual: how do individuals see the telecoms piece of their digital lives?
  • Households: is the household a market and if so, who is the domestic CIO?
  • Business: what is driving business’ use of telecoms services?
  • Society/government: how is telecoms fitting in with the increasingly joined up whole public sector play?
  • IOT: Cuts across all the segments above, throwing a whole new light on the demand side with its mix of personal, household and business/industry connections. How will this fit and who will provide these business process services?
  1. Supply has to face this massive shift in demand with several constraints:
  • Firstly the flat if not shrinking market for telecoms services in terms of revenue. This is especially acute in the highly regulated European markets but it is increasingly true around the world.
  • Secondly, the revenue position belies a massive uplift in volumes and complexity of traffic. The more granular networks have to cope with video but also with complex series of loops including our personal, business and society links that may be private, open to public scrutiny or part of a 3rd party business process such as in the healthcare sector.
  • It is not that the role of connectivity is lessened, but that it is being absorbed into much broader business activities. The clear end-to-end nature of the early telephony systems has been replaced by either ‘end’ being variable, virtual, and dynamic and often via cloud-based 3rd party application. The connectivity provider may get the blame for poor performance of an application despite there being many steps in the process beyond their control.
  • The disruption on the supply side in terms of investing in the long term suitability of the networks to cope with this new age demand means that NFV , SDN , small cells, WiFi, shorter application development cycles and a generally more agile approach to business all add up to a short term need to increase budgets to get over the investment hump of removing siloed, legacy networks and services in favour of simpler more adaptable fixed and mobile services.

Given the pressures on the connectivity front, telcos are, of course, tempted to shift up the value chain towards the applications that really make different industries tick. And, the IOT also represents new territory to ‘conquer’. Neither, in my opinion, are that easy to achieve. The business applications players are already well versed in the industry-specific apps and that also translates for the major integrators when it comes to IOT in specific industries.

The answer is to adopt a much more open stance towards partnering with other specialist players and accept a supporting role. As ever, the caveat is that every country market is different. Some telcos will continue with prime contracting with a strong business, retail and/or media presence, but all players should seriously consider a multi-channel approach to the customer and let the customer choose.

And, by the way, there is little sympathy for the telco from outside. It is often perceived as having taken high profits over many years and neglecting to invest for the long term of the industry. Outsiders see the telcos as fair game when it comes to exploiting them in the digital marketplace. Customers, of course, see the benefits of their app-based worlds across their different devices as either part of their hierarchy of needs or just their basic human right.

Policy has to ultimately rebalance this demand and supply issue. If telcos are not incented properly to build future-proof networks then the politicians won’t be able to use broadband and digital inclusion as just another thing to throw around during election times.

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It was a Great Telco Debate!

The idea for the Great Telco Debate www.telcodebate.com came from almost three decades of participating in and organising telecoms industry events all over the world. Presenting and discussing industry topics in real time, with a live audience, is always the best way to get to the root of an issue. However, there is nothing more frustrating than taking time out of a busy schedule to an event only to find that the content is of marginal interest, and worse still, a series of blatant sales pitches dressed up in marketing blurb.

On 7th November in London we assembled a healthy collection of opinionated independent industry analysts and some of the more innovative industry players to spend the day focused on the many aspects of the future of the telco. In many ways, we managed to squeeze a 2 day conference into a single day. A mark of the quality of the content was that the early Friday evening drift off was minimal. And, if the volume of discussion over lunch, coffee and speed networking was anything to go by, people certainly found plenty to absorb and challenge in relation to their future role in the telco industry. Requests for more time on the next event for more open debating and more speed networking (where all delegates met all analysts) suggests we hit the right note.

Feedback praised the punchy combination of industry content followed by well-informed analyst perspectives. Once again, the levels of audience participation also proved that the senior management in the room were comfortable to air their views as part of the debate.

It’s difficult to pick out a highlight from the day. The professionalism of speakers sticking to their unusually short 10-15 minute slots should be praised (perhaps encouraged by the threat of my bell and Graham’s whistle), as should their frankness. The idea was to allow these very varied opinions to be aired to help industry leaders shape their thinking as to their future strategies.

A vote on what role the telco should take in the future: wholesale, retail or a blend, saw a narrow margin in favour of the wholesale or new business model approach. The spread of voting just goes to underpin the potential that is out there, just a matter of aligning strategy and execution.

However, many of the so-called value-added areas of TV, business applications and IOT were seen more as broadband retention strategies and not as significant additional revenue lines. This was in the light of the total telecoms services market flattening and indeed declining in some markets. Connectivity, fixed and wireless, is part of almost everything now but it is just that – part and not the whole thing.

The financial analysis of the telcos shows a significant discrepancy when compared to the valuation of the new digital service providers. Competition and regulation , both from within and outside of the telco sector, combined with enormous traffic increases, all add up to a challenging question of how to fund the long term network infrastructure both fixed and mobile, needed for the industry and society as a whole. Broadband is doubtless becoming part of Maslow’s hierarchy of needs. It is increasingly part of every daily activity, business or personal. New business models, new attitudes to partners and channels will be needed, along with regulation and government blessing to drive investment and innovation. With all of these changes taking place, the clear message running throughout the day was, apart from getting closer to customers where possible, to work with the right set of partners and channels to allow the market to allow demand and supply to settle into a new sense of equilibrium. Still a lot to do for all telcos and a lot of opportunity for providers of service and technology into the telecoms sector.

For those not fortunate enough to have been there with us, a full record of the presentations and discussions are available. Visit the web site www.telcodebate.com.

The Great Telco Debate will be back in November 2015. If you have any thoughts about how this independent analyst based event can be improved or if you want to get involved, please drop me a note chris@lewisinsight.com

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